1. Introduction website uses cookies and similar technologies for various purposes including those of ensuring the proper operation of the procedures and improving the experience of online applications use. In particular, all the purposes pursued by above mentioned company through the use of such tools, will be defined in detail in this document .

With reference to this, in accordance with the art . 13 and 122 of Legislative Decree no . 196/2003 (so called “Privacy Code”) and the Provision of the Privacy Authority of May 8, 2014 ( doc . Web . No. 3,118,884 ), companies Fralex S.r.l. and Mac Autoadesivi S.r.l ., which are the data controllers , provide the users of with detailed information on both the use of cookies ( and similar technologies ) as well as how to use and manage these.


2.1. Definitions
Using the clear definition made by the Privacy Authority , “Cookies are brief fragments of text (letters and/or numbers) sent from websites to the user’s computer (generally to the browser) during visits. These are then stored ready to be sent back to the same websites on subsequent visits by the same user. ”

The user, in the course of navigation, can receive on its terminal (computer, tablet, smartphone) not only cookies that are sent from the website he is visiting, but he can also absorb them from different sites or web server (so-called “third-party” ).
Indeed, some elements on the viewed web pages (such as images, maps, sounds, links, etc.) are installed by a different subject than the owner of the displayed website.
Cookies are usually present in large number in the user’s browser and they sometimes take on a very high level of temporal persistence.

The purposes for which they are used can be quite varied: from reasons of a purely technical nature (for example to allow an easier and smoother navigation) to real profiling activities (to define trends, tastes and behaviour patterns related to a certain subject for improving the effectiveness of advertising messages directed to the latter).
2.2. Categories of cookies
In general , cookies can be divided into two broad categories: a) “technical” Cookies; b) “Profiling” Cookies.

a) Technical Cookies
These cookies are used for the unique purpose of “allowing transmissions of a communication over an electronic communications network, or as strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide the service “(cf. art. 122, paragraph 1, Privacy Code).

In other words, these tools are used to make the navigation possible or to provide a service requested by the user.

Failing this, in effect, some operations, may not at all be performed within the site, or would be more complex (and sometimes less safe). An example of this kind of cookies, are the ones of a home banking site, which allow to keep the user identification in the context of a session, thus avoiding the need to continuously re-enter his details (with incidence also on the profile of the security ).

An additional feature of this kind of cookies is that these are not used for other purposes except as for those indicated, and they are usually installed by the owner (or the operator of the website).

Based on their function, the Privacy Authority has proposed the following partition:

I. Navigation Cookies: They ensure the normal navigation or use of the website (i.e. those cookies that allow you to make a purchase or authenticate for access to restricted areas);

II. Analytics Cookies: Cookies are also regarded as technical when directly used by the site operator to collect information, in aggregate form, the number of users and how they visit the site;

III. Functionality Cookies: these allow users to browse according to a number of selected criteria (such as language, products selected for purchase) in order to improve the service.

b) Profiling Cookies
These are cookies whose main aim is to create user profiling and they are used in order to send advertising messages in line with the preferences shown in the field of web navigation.

These tools, by virtue of their own particular invasiveness towards user’s private sphere, need the consent (informed) of the user to be installed on its own terminal.

c) Owners’ Cookies and Third Party Cookies
A further differentiation is offered with reference to the different subject that installs cookies on the user’s terminal.
Visiting a web page, effectively, it is possible to receive cookie from both the site operator (in this case it is called “Owners” or Editor’s cookies) and the sites run by other organizations (the “Third Party”). An example of the latter category is the service Google Analytics.

It should be pointed out that the classification of technical and Profiling Cookie can also be applied to third-party cookies.
Depending on the purposes for which such third party cookies will be used, they are called the ‘Technical Third Parties Cookie “or” third-party cookies Profiling “.

2.3. Cookies and enquiry of the expressed consent
Based on the Italian legislation in force , an express consent from the user is not always required for the use of cookies . Not necessary for the so-called technical cookies, the request for such consent is on the contrary imposed in case of profiling cookies.


Here below a list of all the cookies which are present on the website, moreover features and purposes of their installation are here analytically described.

Tipologia di CookieNome del CookieScopoDurataFonte di appartenenza dei cookieCasi in cui viene utilizzato
Analytics Cookies_gaUsed to distinguish users.2 yearsGoogle Analytics - .google.comall pages
Analytics Cookies__gatUsed to throttle request rate.10 minutesGoogle Analytics - .google.comall pages
Analytics Cookies__utmtUsed to throttle request rate.10 minutesGoogle Analytics - .google.comall pages
Analytics Cookies__utmaUsed to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.2 years from set/updateGoogle Analytics - .google.comall pages
Analytics Cookies__utmbUsed to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.30 mins from set/updateGoogle Analytics - .google.comall pages
Analytics Cookies__utmcNot used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.End of browser sessionGoogle Analytics - .google.comall pages
Analytics Cookies__utmzStores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.6 months from set/updateGoogle Analytics - .google.comall pages
Preference CookiesNIDThese cookies are used by Google to store preferences and user information each time they visit web pages containing geographical maps of Google Maps. These cookies contain sufficient information to allow tracking.6 months .google.comGoogle Maps - contact page

In order to provide an easier understanding of the above chart we rephrase herewith in a more simple (and discursive way the features of the installed cookies:

Google Analytics
The website includes some cookies which are sent by Google Analytics.
The latter is a web traffic analysis service provided by the company Google , Inc. , which uses cookies both to collect and analyse information about the various ways the website is used , and to draft reports and share them with other services developed by Google Inc. itself.

However Google Inc allows website operators to require internet anonymisation of all the IP addresses of users. This is made ​​possible effectively by providing to the technical managers a tool that can be included in one’s own website.

Through this method the owners of websites using Google Analytics have the opportunity , effectively, to set the program in order to use only a part of the IP address.

Please refer to the following link for more information and details:

Fralex S.r.l. and Mac Autoadesivi S.r.l. have asked to Google Inc. to anonymise some IP addresses and have adopted procedures in order to prevent the company Google to “cross ” information of Google Analytics with other data in its possession.

For much information on the last point, please refer to the following link:

Finally, please note that user can selectively disable the action of Google Analytics on his own browser by installing the component of opt –out, which is issued by Google .

To disable the action of Google Analytics , please refer to the following link :

Google Maps widget
The website includes some cookies sent by Google Maps.
The latter is a service provided by Google, Inc. that allows site operators to display within its web pages content (in this case maps) hosted on the platform of Google Maps.
For more detailed information regarding the use of this data please check the privacy policy of Google at the following address :

4. Processing method

Information obtained by the companies Fralex S.r.l. and Mac Autoadesivi S.r.l. by means of cookies are not used for other purposes than those described in paragraph 3. For any further information on the processing method of personal data, please refer to the section Privacy Policy on the website

5. Consent acquisition

The user expresses his consent to the acceptance of cookies in the following ways :
1)by “clicking” on the “accept cookies” on the banner information displayed at the first visit to this site .;
2) by closing the information banner displayed at the first visit to this site .;
3) by continuing in the navigation of the web page (i.e., “clicking” on any element of the website) ;
4) by scrolling down the page (so-called “scroll”)

6. Cookies management

The User has the right to decide whether or not to provide his own consent to the installation of cookies on his terminal. Through the settings of one’s own browser , effectively, it is possible to disable in a fully or selectively way both cookies owners and those of third parties.
It is necessary to pay special attention to the operation of disabling cookies. It may, effectively, lead to different consequences depending on the type.

Indeed, the non-acceptance / disabling of third-party cookies will not affect the website navigation , while the same operation referred to the technical cookies may, however , compromise functionality / navigation .

In the matter of settings management, each browser has different procedures for disabling cookies . In order to facilitate the user, we refer to the specific instructions of the most common browsers through the following links.

Microsoft Windows Explorer
Here below we identify different ways depending on the version installed on one’s own terminal:
Version 8:
Version 9:

Version 10:

Version 10 on Windows 7:
Version 11 on Windows 7:
Version 11:

Google Chrome

Mozilla Firefox

Here below we identify different ways depending on the version installed on one’s own terminal: Safari 6/7 (Maveriks):
Safari 8 (Yosemite):


7. Controllers of data processing

The controllers of such data processing are:
Fralex S.r.l., Via delle Ginestre n.12, CAP 50050 Capraia e Limite (FI)

PART.IVA. 01736810977
E- Mail:

Mac Autoadesivi S.r.l., via Provinciale Limitese 50-52-54, CAP 50050 Capraia e Limite (FI)

PART.IVA.: 04516940485
E- Mail:

8. Legal notes

In accordance with art. 122, second paragraph, of Legislative Decree n. 196/2003 and in accordance with the Privacy Authority, date May 8th 2014 [Doc. web: 3118884] published on the Official Gazette June 3rd 2014, this web page is visible through a special link, at the bottom of each page of the website

Please note that the installation of cookies (or similar technologies) operated by third parties through the services used on site cannot be subject to control by the company Fralex S.r.l. and Mac Autoadesivi S.r.l.

Therefore, it has to be assumed that any specific reference to cookies (or homologues) of third parties is purely indicative, and it’s strongly advisable for the user to consult the privacy policy and/or cookie policy of third party services as listed herein with specific reference the links provided.

Furthermore, the indication of links to websites that are listed in this text may be subject to changes in the course of time, by the other companies to which they refer. Therefore, an in-depth reading is always recommended.

For any request for clarification and/or deepening, the User is calling upon to contact the owner at the above mentioned address.